Art has always told stories
The birth of a hybrid visual language
Storytelling Art was initiated by Marc Ferrero, a renowned contemporary painter.
In a career spanning more than thirty years, he has built up a universe in which each canvas is conceived as a page from a painted graphic novel.
His hybrid visual language combines cubism, surrealism, pop art and abstraction, not as a collage, but as a visual dramaturgy.
The painting as story
Each of Ferrero's works is a story in images.
His recurring characters - Lisa Laventura, Duke Spencer Percival or Don Cello Cordoba - appear in several canvases, like the heroes of a novel or series.
They create a narrative continuity that goes beyond the individual canvas and immerses the viewer in an open-ended plot.
A response to the contemporary world
Our age is marked byconstant acceleration: information flows, social networks, instantaneous image consumption.
In the face of this, Storytelling Art invites us to slow down. The viewer takes the time to decipher, imagine and feel, reconnecting with a profound artistic experience.
The spectator as reader
In Storytelling Art, the spectator is not passive.
He becomes an active reader: he chooses his point of view, connects the elements and imagines what has come before and what will follow.
This participative dimension brings the movement closer to contemporary immersive experiences.
A universal language
Drawing on the heritage of the great artistic movements while adapting to today's times, Storytelling Art aims to be a universal language.
It speaks to everyone, whatever their culture or language, thanks to the power of images and stories.