THE IMMERSIVE EXHIBITION
THE IMMERSIVE EXHIBITION - THE EMPIRE OF ACCELERATION
The world's first immersive exhibition based on an entirely painted graphic novel. 180 original works transformed into a revolutionary interactive journey.
Immerse yourself in Marc Ferrero's visionary universe, where you become the hero of your own story. A unique 45-minute experience that revolutionizes the encounter between traditional art and immersive technologies. part of the project, The Empire of Acceleration takes the form of a fully painted graphic novel, made up of 180 original paintings. Through a sequential narrative, fictional characters and a composition inspired by cinema, this work offers a critical and poetic reading of the speed at work in our contemporary societies.
THE REVOLUTIONARY CONCEPT
World Innovation
For the first time in the world, a fully painted graphic novel is transformed into an immersive interactive exhibition. 180 oil paintings created over 30 years by Marc Ferrero become the backdrop for an adventure in which visitors choose their hero and forge their own narrative journey.
What Makes This Experience Unique:
- Unprecedented alliance: Traditional French painting and cutting-edge technologies (360° Mapping, Augmented Reality, Tactile Interaction)
- Total personalization: Three heroes, three universes, three different experiences depending on your choice
- Artistic gamification: Riddles, narrative choices, interactive discoveries along the way
- Authentic finale: The experience ends in the recreation of the artist's studio with the original works
- Storytelling Art: The first artistic movement to transform painting into a powerful narrative medium.
YOUR IMMERSIVE JOURNEY
Choose Your Hero, Live Your Story
LISA L'AVENTURA - Discovery Trail The modern explorer who reveals the mysteries of the Empire. A journey of adventure, discovery and wonder at new technologies.
DUKE SPENCER PERCIVAL - Mystery Journey The enigmatic gentleman guardian of ancestral secrets. A contemplative journey blending tradition, mystery and progressive revelation.
DON CELLO DI CORDOBA - Creation Journey The rebellious artist who defies established codes. A creative journey exploring the artistic act, rebellion and innovation.
Your Adventure in 3 Acts:
ACT I - IMMERSION (15 minutes) Total immersion in the pictorial universe thanks to 360° mapping. Walls come alive, characters come to life, and you literally step into Marc Ferrero's canvases.
ACT II - INTERACTION (20 minutes) A personalized tour tailored to your hero. Decisive narrative choices, puzzles to solve, augmented reality interactions. Each decision influences your experience and your final result.
ACTE III - (15 minutes) Question room; creation of a collective work.
ACTE IV - RÉVÉLATION (10 minutes) Final discovery in the reconstitution of the artist's studio. Faced with the original works, you'll understand the creative genius behind this unique immersive adventure.
EUROPEAN TOUR 2027-2030
L'Empire de l'Accélération embarks on a historic European tour, bringing French artistic excellence to the continent's greatest cultural capitals.
Tour schedule:
MONACO 2027 - Official launch planned; prestigious starting point in the Principality, international audience and Mediterranean influence.
PARIS 2028 - Conquest of the French art capital National consecration in the cradle of French art, major cultural legitimization.
MILAN 2028 - Influence in the capital of Italian design Expansion towards Italy, dialogue with the transalpine artistic tradition and contemporary innovation.
BRUSSELS 2029 - European institutional heart Strategic positioning at the center of European institutions, continental validation.
BERLIN 2029 - Conquest of the German cultural capital Establishment in Berlin's artistic dynamism, Franco-German intercultural dialogue.
LONDON2030 - International apotheosis of the tour Prestigious finale in the world's artistic metropolis, definitive international consecration.
LEGITIMACY & EXCELLENCE
30 Years of Artistic Excellence Recognized
Exceptional Artistic Heritage:
- 180 preserved original works
- 8,000 works sold worldwide
Validated Prestigious Partnerships:
- HUBLOT (2019-2023): 4-year collaboration, 5 exceptional watches created
- Aldamisa Entertainment: Partner for audiovisual adaptation
PARTNERSHIPS & COLLABORATIONS
A European-scale project open to institutional collaboration
Cultural institutions: partnership opportunities for hosting, co-production and cultural outreach. This project is part of an approach to promoting French artistic heritage on a European scale.
Local authorities: Collaboration to integrate the project into local cultural policies and the development of tourism in the host territories.
Funding bodies: The project is part of the France 2030 and Creative Europe programs, with a structured economic model and measurable spin-offs.
Technical partners: Collaboration with players specializing in immersive technologies, cultural scenography and exhibition production.
PROJECT INFORMATION
Project development follow-up
Available documentation:
- Dossier artistique complet
- Étude de faisabilité technique
- Modèle économique et planning prévisionnel
- Références et légitimité du projet
Development schedule :
- 2025: Formation of partnerships and finalization of financing
- 2026-2027: In-depth feasibility study
- 2027-2030: Production and European tour
Information and Documentation:
Sabine Sapia Ferrero - Project Director
📧 contact@storytellingart.eu
"I never make an exhibition, I come to tell a story to the public"
Marc Ferrero, Founder of Storytelling Art
This immersive exhibition represents the culmination of this revolutionary artistic vision, condensing 30 years of creation into an unforgettable experience.