The Institut du Storytelling Art is a structure dedicated to the promotion, study and transmission of a unique artistic movement that places narrative at the heart of the image.
Born in the 1990s, this movement redefines painting as a narrative language in its own right, at the crossroads of cinema, comics, literature and the great pictorial currents.
Faithful to the tradition of oil painting, Storytelling Art does not cite styles (cubism, pop art, surrealism...) for their plastic effects, but uses them as narrative tools, in the service of a story.
Each work becomes a chapter, each exhibition an immersive journey, where the viewer evolves in a visual dramaturgy punctuated by fictitious characters and film-inspired framing.
Founded on the initiative of artist Marc Ferrero, a pioneer of the movement, the Institute today constitutes a reference platform for all those wishing to reconnect with living, contemporary, storytelling painting.
Between tradition and modernity,
Storytelling Art reaffirms the place of oil painting and drawing, while placing them at the service of a contemporary narrative language. Heir to the great masters, this current also mobilizes the codes of cinema, comics and graphic novels to create hybrid works, structured like fragments of a story. Each painting is a chapter; each exhibition an immersive narrative in which the viewer becomes a reader. Marc Ferrero's Empire of Acceleration is the founding act of the movement.
When painting dialogues with comics and cinema
At a time when images circulate in constant flux, Storytelling Art offers a contemporary narrative that draws on painting, comics and cinema. By fusing the stroke of drawing, the pictorial intensity of oil painting, the sequential structure of graphic novels and cinematographic framing, this hybrid language renews the way we tell stories through images. It creates a bridge between the great traditions of visual art and the narrative devices of our time.